Implementation of a new business paradigm such as Ecommerce demands considerable investments both in terms of time and money. This makes mandatory the usage of a 'tracking tool' to assess the performance. The aspects, which when counted can be of help to the organization are- Financial Perspective, Internal Operations, Clickstream Perspective and Capability Perspective. The indicators that can be clubbed under Financial Perspective are- Investment fraction in ecommerce, ecommerce financial contribution, savings from ecommerce implementation and cost: benefit ratio. Internal Operations can be evaluated via metrics like 'workforce ratio', 'average staff engagement index', 'number of options used for promotion of website' and 'IT infrastructure integration degree'. Clickstream Perspective can be evaluated using parameters such as 'page views per session', 'page sticking index', 'percentage of orders on per session basis' and 'shopping options skipping rate'. Capability of this approach can be obtained using '% improvement in flow of information experienced', '% increase in number of transactions', 'improvement in stakeholder relations' and 'customization enhancement ratio'.
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E-commerce has been spreading its roots fast owing to the facilities brought by this mode of conducting business. The electronic media has almost taken over the earlier 'manual need' for making transactions.
E-commerce scorecard offers help, when the issue is about assessing the effectiveness and exploring the further benefits that can be had from electronic commerce. One is required to study the process and spot the factors that can affect the success of this approach. These factors are then reflected in the form of indicators to which are assigned the 'target' and 'actual' values. Further utility lies in making sure that the real values remain well within the prescribed range.
There are various strategies employed under this umbrella of e-commerce that ease out the task of conducting business. Significant savings in terms of both time and money are realized, thereby making e-commerce an attractive strategy to follow.
It has been stuffed into a number of business types- B2B (Business to Business e-commerce), B2C (Business to Consumer e-commerce) and C2C (Consumer to Consumer e-commerce). Depending upon the type of business a given person is involved in, one can choose the e-commerce technologies to take the prospects ahead.
This is the actual scorecard with E-commerce Scorecard Measures and performance indicators. The performance indicators include: financial perspective, investment fraction in ecommerce, e-commerce financial contribution, savings from ecommerce implementation, cost: benefit ratio, internal operations compatibility perspective, workforce ratio, average staff engagement index, number of options used for promotion of website, it infrastructure integration degree, clickstream perspective, page views per session, page sticking index, percentage of orders on per session basis, shopping options skipping rate, capability perspective, % improvement in flow of information experienced, % increase in the number of transactions, improvement in stakeholder relations, customization enhancement ratio.
Download a trial version of E-commerce Scorecard Evaluation Balanced Scoreboard or purchase a full version online.
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