Websites need to be optimized to make them get listed in the search results as high as possible. This increases their chances of being visited. However, to ensure that this happens continuously requires a great deal of expertise and effort. The task is a complicated one so a method to gauge how fruitful the efforts are proving needs to be in place and invariably KPIs come in as the natural answer. Some of the directions whose evaluation can prove beneficial are Website Design, SEO Toolbox, Operational Perspective and Growth recorded on yearly basis. Website Design can be followed by assigning target values and comparing the ones actually attained to the earlier assigned values. Indicators can relate to number of keywords the site has, number of unique pages, traffic yielding pages and number of keywords yielded per page. Operational Perspective helps in evaluation of search engine optimization processes and to know how the operations are faring. Quantitative measures like engine productivity, brand to non-brand ratio, index: crawl rate and percentage of website crawled by the engine can be helpful to start with.SEO Toolbox is required to correct the flaws as quickly as possible. This aspect can be had via number of checkers to have headers and keyword density. Further, frequency at which it is up-dated and link auditors too can be followed.Growth perspective is utilized to ensure that rewards in terms of expansion do keep occurring. Indicators to use can be percentage increase in visits, search keywords, entry pages and relevance of brand keywords.
Read Why do business professionals choose ready-to-use KPIs? to find out the answers to these questions:
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A website that has been well optimized for search engines stands high chances of getting listed in search results. This intensifies the likelihood of 'visitor base' getting swelled. Therefore, organizations often use such procedures for popularizing their web-portals.
However, the effectiveness of Search Engine Optimization should be tracked to know how far the efforts have succeeded.
One can calculate the value of efforts put into optimizing website for search engine by utilizing a 'measurable approach' called BSC (Balanced Scorecard) that has related metrics shown on it. One can use these to keep the things on track and within control in the field of SEO.
Companies keep visiting back to these scorecards for knowing whether the 'actual' values coincide with 'target' values set. This enables them to correct or minimize the deviations well before time and utilize the operations to maximum.
However, the word of caution here is to identify the right set of indicators nevertheless user will get misguided and move into wrong direction. The key is to understand the underlying dynamics properly and then finalize as to which KPIs (Key performance Indicators) are capable of truly reflecting the growth in the area of SEO for website and which ones fall short of meeting expectations.
This is the actual scorecard with SEO Measures and performance indicators. The performance indicators include: website design perspective, number of keywords that the site has, number of unique pages, traffic yielding index, number of keywords yielded per page, operational perspective, engine productivity, brand to non-brand search ratio, index: crawl rate, % of website crawled by search engine, seo toolbox perspective, number of keyword density checkers employed, frequency of up-dating the seo toolbox, number of header checkers, link auditors, growth perspective, % increase in visits, % increase in search keywords, relevance of brand keywords, % change in entry pages.
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