Read Why do business professionals choose ready-to-use KPIs? to find out the answers to these questions:
Ideally, you need to have a strategy (in a form of a strategy map) before you start thinking about the ways to measure its execution (KPIs). Don't have a strategy map yet? Use free Strategy Map Wizard to create a strategy map for your current business challenges. The wizard will:
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A website that has been well optimized for search engines stands high chances of getting listed in search results. This intensifies the likelihood of 'visitor base' getting swelled. Therefore, organizations often use such procedures for popularizing their web-portals.
However, the effectiveness of Search Engine Optimization should be tracked to know how far the efforts have succeeded.
One can calculate the value of efforts put into optimizing website for search engine by utilizing a 'measurable approach' called BSC (Balanced Scorecard) that has related metrics shown on it. One can use these to keep the things on track and within control in the field of SEO.
Companies keep visiting back to these scorecards for knowing whether the 'actual' values coincide with 'target' values set. This enables them to correct or minimize the deviations well before time and utilize the operations to maximum.
However, the word of caution here is to identify the right set of indicators nevertheless user will get misguided and move into wrong direction. The key is to understand the underlying dynamics properly and then finalize as to which KPIs (Key performance Indicators) are capable of truly reflecting the growth in the area of SEO for website and which ones fall short of meeting expectations.
This is the actual scorecard with SEO Measures and performance indicators. The performance indicators include: website design perspective, number of keywords that the site has, number of unique pages, traffic yielding index, number of keywords yielded per page, operational perspective, engine productivity, brand to non-brand search ratio, index: crawl rate, % of website crawled by search engine, seo toolbox perspective, number of keyword density checkers employed, frequency of up-dating the seo toolbox, number of header checkers, link auditors, growth perspective, % increase in visits, % increase in search keywords, relevance of brand keywords, % change in entry pages.
How is this book different from 796 other book titles about KPIs on Amazon?
"Before writing a single line, I formulated some guiding principles, one of them was: "If our clients ask, "How can I find a good KPI for..." - I want this book to provide a perfect answer."