Streamlining the performance of Sailing Clubs by using the BSC Methodology

Sailing Clubs offer opportunities for people to indulge in boating and sailing activities

This is an exciting and interesting sport that presents an adventurous way of spending vacations often adopted by the "luxury lovers". Such clubs carry out a variety of tasks aimed at promoting and organizing racing events in various places.

However, the management of such a club is required to face numerous hurdles in the path as the thrill of the game can soon turn to "dangerous and narrow escapes". This calls for the club owner to be proficient in both "owning" and "using" the equipments. The trainers who are hired should have proper and accurate knowledge about the way situations are to be handled. Appropriate tools for assisting in sailing are to be employed.

Moving on, the club also needs to come up with suitable number of events in the sailing season. One can gain enough advertising and publicity by opting for these. "Regattas" are the competitions arranged for displaying the capabilities of the training staff and equipments owned by the club. However, ensuring the successful organizing of these activities is a job of "high responsibility" owing to the "safety" of the sailors being at stake. The management should proceed with a good enough understanding of the dynamics of the operations involved.

Adopting such an approach makes it possible to cut down the competition being thrown by the other "market share grabbers". One of the methodologies that can be shaped up into an effectual "performance tracking tool" is the BSC, i.e. Balanced Scorecard.

The concept rests on the finding that "financial metrics are not sufficient for helping a firm climb up the competitive ladder". Consequently, one is to dig out some non-financial factors also for this purpose. The indicators that can offer help in the subject are- Number of Reciprocal Clubs, Social Activities List, Equipments" Stock Grading and Number of Facilities for having the "Operations Architecture Perspective". KPIs such as "Number of months for which sailing is done", "Training Staff", "Average Fleet Size", "Repairing and maintenance assessment" and "Sailing Area" can be used for evaluation of "Training and Sailing aspect". Assessment of Offerings can be done using metrics like "Number of schemes run", "Number of Lessons provided", "Number of regattas in sailing season" and "Duration of Annual regatta".

Finally, assessment of Customers Safety is possible with indicators like "Crew Efficiency", "Investment in safety Solutions", "Customers" Feedback" and "Drop in the mis-happenings".

Such a "measurable route" helps in making "calculative" and "exact" steps towards goal achievement. Consequently, one has to tread the path carefully after weighing the pros and cons in logical manner. Also, the solution has to be in sync with the necessities of the process. A detailed analysis of the processes occurring is to be studied and later framed in the form of indicators.

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