Balanced Scorecard software - Strategy2act
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Name Balanced Scorecard support software

Naming program is a difficult choice, you have to consider a lot of factors and decide what to choose. When thinking about Strategy2Act name we wanted it to associate with simplicity and it's main idea - creating a relation between strategy and real action. 

Strategy2Act In Strategy2Act newsletter we publish Balanced Scorecard (BSC) related issues and Strategy2Act features review.

Strategy2Act is a name of our product that is supposed to make the process of building Balanced Scorecards (BSC) easier. The Balanced Scorecard methodology is for connecting strategy to real action - that's why we named our software as Strategy2Act. 

Strategy2Act is a software tool that converts Strategy to Action. Your company have a strategy then the next important step is to connect this strategy to action. Balanced Scorecard conception is right for these needs and our Strategy2Act software will help you.

Balanced Scorecard Concept Manager

Another idea was to name Strategy2Act something like Balanced Scorecard Concept Manager or using another combination with "Balanced Scorecard" or "BSC".

We didn't use those words in a title of our product, as we think that it's main features are very useful for those who don't know anything about Balanced Scorecard conception, but want to effectively set a relation between strategy and real goals, actions.

This is a Balanced Scorecard map designed in Mind Pad. This map allows to represent company vision and goals.Easy BSC

Our program is really easy, and using "easy" or "simple" word in the title of our program was quite reasonable. Also, if in some cases people have some problems with BSC ideology then using Strategy2Act is easy as doesn't require any training.

Scorecard to go

This name sounds vigorously, but we thought that Scorecard conception is not so powerful as Balanced Scorecard and we decided not to mix up those names.

Strategy Manager

Strategy Manager is a good name for program like ours, as we also suggest to build a strategy tree and evaluate some solution in this workspace. The only reason we haven't use this name was that it's really not sounds easy "to manage strategy". Users of our program would think that it's a complicated process. 

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