Create
a strategy tree basing Balanced Scorecard methodology
In
this article we show how to create and describe your strategy with
Strategy2Act software. We describe a sample strategy. In this sample we
describe only one, Customer
perspective, but following Balanced
Scorecard ideology you can create up to four perspectives that will
describe the strategy of your company.
Describe
company strategy
We
want strategy to be something that shows us our global goals. But our
job is doing some local tasks and achieving local goals.
Balanced
Scorecard is ideology connects global strategy and local goals.
Strategy2Act program is supporting this ideology.
When describing your strategy you should clarify:
- What are your strategic perspectives and related goals;
- How do you measure the success, if the goal was achieved;
- What are your target values;
Create a strategy with Strategy2Act
Now,
let's create a strategy with Strategy2Act program. Assume, we have a
Customer perspective and we have some goals related to this perspective;
Customer related goals of your company:
- On-time delivery;
- To become a preferred supplier;
- Create a partnership with customers;
- Sale new products to existent customers;
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Also we should specify how we do measure goal progress:
- "On-time delivery". Measure: The time needed for order
processing and delivery;
- "To become a preferred supplier". Measure: Monthly focus groups statistic data;
- "Create a partnership with customers". Measure: The number of cooperative efforts per month;
- "Sale new products to existent customers". Measure: % of sales
to existent customers;
Now, let's create an actual Strategy Tree!
- Run Strategy2Act program.
- Select File > Strategy Tree > New. Select "Create your
own tree" and click OK.
- Enter the name of your strategy. Note: it many the Company Vision,
Company Mission or My Personal Strategy:
- Put "Customer" in a Perspective box, put all
related goals in a "Related goals" box. One goal per line:
- Click "Add" button. Then click "Next" button.
- On the Balance tag, you can balance
your goals. Select goal in the "Index balance" list and
set necessary score. Please note: the sum of all scores must be 10:
- Click "Finish" button.
- You have built a Customer perspective for your strategy tree.
- Now you should describe each goal and put a measure description.
Click on the goal, put the description, measure and target text in
the "Strategy tree edit" box. Click "Modify"
button to save changes and modify strategy tree:
- You can add more perspectives in the same way:
This is the way you can create a Strategy Tree. The idea is that you
create some Strategy Tree and then integrate it into your business
process.
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To integrate this strategy tree into your business process you should
use two features of Strategy2Act:
Strategy Tree creating result
With Strategy2Act you can easily create a Strategy Tree. You can
create your own Strategy Tree or use some template as a beginning. Also, Strategy2Act
allows you to describe your measure methodology and target values for
your goals.
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