Brand Evaluation Balanced Scorecard Metrics Template

Online KPI Dashboard for management of KPIs

Click to see more screenshots below.

Brand is a one of the most valuable asset of any business. How is your brand performing? If you investing your money in brand growth and have a measurable results or you wasting significant funds? With Brand Evaluation Balanced Scorecard you will be able to answer these questions; you will make the process of branding more measurable and controllable. Brand Balanced Scorecard will give an overview over such branding metrics as Brand strength, Relevance, Credibility, Customer preference, Lifetime value, Revenue generation capabilities, brand added value.

Notice from developers: the version of web-based KPI system is in development now.

There are more types of strategy map supported - including snowflake, vertical and horizontal trees

Cascading Strategy Map:

Cyclical Strategy Map:

Check overview scorecard report sample.

Check html scorecard report sample.

Check metrics (diamond) report sample.

Guide from KPI design to implementation and analysis of results.

Premium KPI Guide Letter - email letter subscription with guides, checklists, schemes, real-life examples. Guide from KPI design to implementation and analysis of results. Learn more about KPI Guide Letter.

or free

We share best "how-to" ideas:

Brand Metrics in Excel:

Download trial version of Branding Metrics. Brand Evaluation Balanced Scorecard is distributed as an Excel file. Before purchase you can download a trial version of the scorecard. Brand Evaluation Balanced Scorecard Excel file contains a dashboard (see screenshots below), help information section, Balanced Scorecard details.
Purchase full version of Branding Metrics. Immediately after your order will be processed you will have a link to download Balanced Scorecard (BSC) Excel file and file in Balanced Scorecard Designer format.
Use Brand Evaluation scorecard online with BSC Designer Online system. This SaaS solutions provides world-wide access to scorecards with any web-browser.
It is necessary to start the design of KPIs with analysis of business problems, use Free SWOT Method Guide to perform this analysis. Check Balanced Scorecard Toolkit for scorecard designing instructions, download Key Risk Indicators (KRI) Toolkit for risk management.

More ideas on using Brand Evaluation KPI:

A number of organizations rely on brand recognition for building customer loyalty. This makes ‘brand evaluation’ an important exercise that has to be carried out on regular basis. This is to judge the effectiveness of brand in contributing to the customer base expansion.

Brand evaluation is a significant component of brand management, with the latter revolving around sustaining the power of brand.

Ideally speaking, brand is any sign, symbol, name or design that can be tagged as ‘ownership label’. People are able to distinguish a given product or service from the other similar options available in the market with the help of brand. This makes it important to go for brand analysis for maintaining the potential of brand.

This act of brand assessment enables the marketers know which kind of marketing campaigns have been paying and which of those have not come up to the expectations. Further, this information can be utilized in giving better shape to those. With the correct implementation of the steps, brand equity can be given a push.

Marketers often utilize brand evaluation scorecard for this purpose in which metrics are collected to mirror the growth being experienced in brand study. .

More useful information for Brand Evaluation:

Related metrics and KPIs for: Web Investment, Marketing, Direct Mail, Content Management, Trade Show, Conference, Word of Mouth Marketing, Exhibitions.
Customers who viewed this item also viewed: Business Intelligence Scorecard Metrics Pack | Financial Analysis Scorecards
Are you a specialist in Marketing area? Be a partner for balanced scorecard software and info-products.
Marketing best practices articles: Niche attack and domination service, Marketing Metrics Toolkit, KPI vs. Balanced Scorecard, Design Scorecard with BSC Designer, Balanced Scorecard software best practices in Marketing and PR, How to Design KPI All articles about measuring performance in Marketing.
Balanced Scorecard e-course. In this e-course you will learn more about Balanced Scorecard niche. We talk about Balanced Scorecard design and management issues.
With BSC Designer user can generate strategy map for Branding Metrics. The map is a great way to visualize performance indicators and relationship between them.
Balanced Scorecard toolkit. Is a whitepaper where you will learn more about mathematics that stands behind Balanced Scorecard, you will learn basic ideas that will help to design your own scorecard, develop and implement KPI in your business processes.
Balanced Scorecard fact sheet. The collection of business facts and statistics on Balanced Scorecard.
Recent posts in KPI forum: New homepage of BSC Designer - more information on KPIs, KPI Guide Letter: Todo- and Check- lists, no marketing hype, Use promotion scorecard for having marketing attempts
BSC Designer. This metric was designed with Balanced Scorecard Designer. This is a great tool for scorecards or KPI building, performance measurement and information sharing.
BSC Designer Online. If you don't want to download and install any software you can use web-based scorecard software, this scorecard can be imported into BSC Designer Online and you will have access to your data all over the World.
Can you add value to Brand Metrics? Be a partner for balanced scorecard software and info-products.

Business Intelligence (BI) for Marketing - measure performance with Brand Evaluation Scorecard for Excel

We have designed Brand Evaluation Balanced Scorecard (BSC) in MS Excel, so now you can measure and control your performance using this popular business tool. Download trial version right now.

Alignment with Balanced Scorecard and KPIs is a great way to control the performance of Marketing.

In comparison to other business performance measure and control methods, alignment with KPI is much more easier to implement and use. Use Brand Evaluation scorecard to align business performance.

Why do I need these metrics?

MS Excel files that we distribute are a spreadsheets packed with metrics information and the performance calculation formulas.

It's a real-business information. We invested in research that involved experts from brand marketing industry who elaborated and shared certain metrics. It's valuable, real-life experience which will help to improve the performance of your business.

I'm sure you understand the importance of measuring and controlling business using correct metrics, so this small investment will return in a great increase in sales.
To get a basic idea about what metrics to use. We learned a lot of business metrics and packed scorecard with the most successful.
To have a sample excel file, which is easy to modify to fit your needs. All Excel formulas are available for copy and change.
To start with measuring business performance. It's important to start with correct metrics, then you will be able to fulfill scorecard.

Cascading Scorecards. Establish connection to scorecard located in the web or in local network

Strategy Maps in Balanced Scorecard Designer

Brand Evaluation Balanced Scorecard Screenshots

Metrics for Brand Evaluation. This is the actual scorecard with Branding Metrics and performance indicators. The performance indicators include: Credibility, Customer preference, Retention, Share of wallet, Lifetime value.

These indicators can be converted from text into the visualized view with BSC Designer strategy map function. Right now you can download trial version of Branding Metrics or purchase full version of this Balanced Scorecard. Also, it is possible to import this scorecard into web-based balanced scorecard (BSC) software - BSC Designer Online, so it will be accessible to you and your employees with any web-browser.

Some help information that explains how to interpret scorecard.

Some Balanced Scorecard help information that explains how to interpret scorecard. What scores and weights can be changed.

Download or purchase Brand Evaluation Balanced Scorecard

Right now you can download a trial version of Brand Evaluation Balanced Scorecard or purchase a full version online. Also, if you are interested you can subscribe to our e-course that helps a lot with Balanced Scorecard design.