Read Why do business professionals choose ready-to-use KPIs? to find out the answers to these questions:
Exhibitions are arrangements made by organizations to display their products or services to prospective clients.
Such an act is to declare one's presence in the field and show that there is yet another player who is interested in providing the offering to clients.
Some other reasons for organizing exhibitions can be 'to announce a change or modifications' in products or operations. Such showcasing acts help organizations reach a good enough mass of people in less time and at the same place. This way, they can communicate with them on instant basis and also address to their queries effectively.
Direct and face-to-face conversation made possible by this mode of interaction is its strength. Such exhibits make up for potent two-way communication platforms.
In some instances, organizations often go for providing demonstration sessions also. Consequently, one can win over the onlookers' trust immediately. Further, even if it is not possible to draw positive reactions every time, the feedback attained during these exhibits and trade displays is definitely something that can help organizations in bringing 'healthy and attractive amendments' in their products.
To make use of these exhibitions and trade shows, one can use the 'metrics studded' approach popularly called a 'balanced scorecard'. Cyclic consultation to this tool is all that takes for effective tracking and following of the vents and movements.
This is the actual scorecard with Exhibitions Measures and performance indicators. The performance indicators include: channel building and public relations perspective, number of journalists/ editors entertained, number of column inches managed, brand awareness index, number of partners, media coverage gained, reach perspective, average target audience concentration, average length for which the event was attended, comparison scaling, percentage rise in number of visitors, customer relationship perspective, level of customer relationships, customersâ€™ education index, improvement in reputation and relationship scores with customers, positive responsesâ€™ fraction, learning and experience effects perspective, cost: benefit ratio improvement, learning curve effect, increase in conversion rate, number of exhibitions organized.
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