Excel Spreadsheet with KPIs to Measure Marketing Activities

Marketing Measurement KPI - Balanced Scorecard metrics template example We have developed a Marketing Balanced Scorecard for Excel that will help marketing professionals to describe the marketing processes and measure their efficiency. Top managers will find a nice dashboard which will provide them with necessary information about how their marketing department is performing.

This KPI system will also help to benchmark one marketing department against another one, giving a performance-based evaluation of the marketing processes.

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Why do business professionals choose ready-to-use KPIs?

Read Why do business professionals choose ready-to-use KPIs? to find out the answers to these questions:

  • Can a business professional research KPIs on his own?
  • How do I avoid typical problems with KPIs?
  • Is ready-to-use KPI applicable in my niche?
  • Is KPIs' price affordable?
  • Can KPIs can be easily integrated in any business environment?
  • How can KPIs make the difference to the business?

How to align these KPIs with a strategy of our organization?

Ideally, you need to have a strategy (in a form of a strategy map) before you start thinking about the ways to measure its execution (KPIs). Don't have a strategy map yet? Use free Strategy Map Wizard to create a strategy map for your current business challenges. The wizard will:

The whole process takes on average 6 minutes. Give it a try right now - it's free.

What are the benefits of /solutions/marketing_metrics_scorecard_excel.htm metric:

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Marketing is about making 'your presence felt' or 'declaring that you exist in the marketplace'. This serves the purpose of helping you reach the right group of people and expand your client base.

However, one has to be really cautious when it comes to choosing the advertising strategies and coming in front of the correct crowd. The field of marketing spans a number of activities regarding the communication, delivery and feedback of offerings. Each of these steps asks for a different approach to be followed.

Such facts provide enough causes to handle this area respectfully and thought-fully. Each step or decision has to be weighed in terms of its pros and cons. Eventually, conclusions and inferences are to be drawn.

One such strategy that can be of help when it comes to assessing the marketing programs is BSC (Balanced Scorecard). This is based on collection of metrics/ indicators for evaluating the act of 'marketing'. The strength of this strategy is the 'quantitative' component by which tackles situations.

This tool also enables the users handle 'dynamicity of the internal and external environments'. In all, the values and numbers provide a concrete proof of the direction in which the publicity efforts are heading. Such attempts pave the way for successful marketing campaigns.

More useful information for Marketing Measurement

Marketing Balanced Scorecard Screenshots

The Balanced Scorecard (BSC) dashboard indicates performance within each perspective and the total performance of .

This is the actual scorecard with Marketing Metrics and performance indicators.

Metrics for Marketing Measurement

This is the actual scorecard with Marketing Metrics and performance indicators. The performance indicators include: Overall sales, Sales per channel, Existing customers participation, Brand awareness, Time investment.

Download or purchase Marketing Balanced Scorecard

Download a trial version of Marketing Balanced Scorecard or purchase a full version online.

Free Example Template(s)

Use this example to create your own KPI scorecard using a cloud-based software.

Best practice articles

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