Initially conceived as a platform where people could share their experience or opinions with their friends or colleagues on the internet; blogging today has seen a tremendous have gained great popularity and become a business venture in itself. It is quite essential for blog owners that they keep their blogs updated and make necessary changes time to time. KPIs help in precisely managing the functionality of the blog platforms and can be arranged under four categories- Reliability and Serviceability Perspective, Usability Perspective, Growth Perspective and Customer Engagement Perspective.Reliability and Serviceability Perspective takes into consideration KPIs like uptime, % improvement in bandwidth, technical complaint response time and % reduction in number of performance issues.Usability Perspective helps in measuring the usability experience of the bloggers with KPIs such as ease of usage, average page load time, number of interactive tools offered and number of presentation tools provided.Growth aspect of the web blog can be judged with KPIs like % rise in unique visitors, new to returning visitors ratio, ad clickthrough ratio and % rise in number of members.Customer Engagement Perspective talks about KPIs such as pageviews per visit, average time spent per visitor, % rise in number of visits per day and % dip in bounce rate.
Read Why do business professionals choose ready-to-use KPIs? to find out the answers to these questions:
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Weblogs have come up as useful and interesting places to interact with others. Ideally speaking, it is a website that houses information about particular subjects. The entries are organized in reverse chronological order while blogging on websites. This written stuff can be from the owner's side or from other websites or even from other users.
Web blog owners are required to maintain the utility of these interaction platforms. This is possible by constructing a related 'set of metrics' for the purpose and use those on regular basis for correcting deviations and keep things confined to bearable limits.
A tailored solution in the form of BSC (Balanced Scorecard) can be used to attain this. One can identify the correct group of indicators and allot those the 'values seen necessary' in the area of weblogs. Further, by taking care that numbers are well within the prescribed intervals, one can pay attention to other more relevant issues and areas without getting worried about the 'performance monitoring topics' related to blogs on wbsites.
On the whole, by treading the BSC route, one can take the benefits of blogging website to un-thought heights and make it a huge success.
This is the actual scorecard with Web Blog Performance Indicators and performance indicators. The performance indicators include: reliability and serviceability perspective, uptime, % improvement in bandwidth, technical complaint response time, % reduction in number of performance issues, usability perspective, ease of usage, average page load time, number of interactive tools offered, number of presentation tools provided, growth perspective, % rise in unique visitors, new to returning visitors ratio, ad clickthrough ratio, % increase in number of members, customer engagement perspective, pageviews per visit, average time spent per visitor, % rise in visits per day, % dip in bounce rate.
Download a trial version of Web Blog Evaluation Balanced Scoreboard or purchase a full version online.
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"Before writing a single line, I formulated some guiding principles, one of them was: "If our clients ask, "How can I find a good KPI for..." - I want this book to provide a perfect answer."
