Read Why do business professionals choose ready-to-use KPIs? to find out the answers to these questions:
A Radio Station needs to pay attention to a number of aspects involved that center around providing 'clear radio transmission' to its listeners. This can be a complicated task for managers in the absence of a proper tracking tool. However, the difficulty can be sealed, that too in an effective manner by employing a 'performance management and measurement tool' called BSC (Balanced Scorecard).
The strength of this strategy lies in the 'multi-dimensional' view promoted. This is to say that a number of aspects can be rolled together in one place and used for future reference and corrections.
This managerial instrument relies on the metrics to measure and manage performance of the place. The functioning of all the equipments, both tangible (radio transmitter) and intangible (radio waves) can be measured by bringing this device into picture.
Such a quantitative approach can lay the foundation of flawless radio transmission and earn impressive amounts for managers and operators.
To say it all, by using this 'KPI studded management device' called BSC, one can ensure that radio broadcast is done in the best possible manner.
This is the actual scorecard with Radio Station Measures and performance indicators. The performance indicators include: financial perspective, annual revenue, sales per employee, membership cost, average recording rates, music formats perspective, number of record companies, number of services offered, advertisements: musical shows ratio, number of age groups catered, technology perspective, number of interactive platforms provided, off-air index, approval ratio, specific absorption rate, internal operations perspective, live sessions, number of recording sessions, number of employees, lpfm stations range.
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"Before writing a single line, I formulated some guiding principles, one of them was: "If our clients ask, "How can I find a good KPI for..." - I want this book to provide a perfect answer."