Read Why do business professionals choose ready-to-use KPIs? to find out the answers to these questions:
Transferring information from one point to another in a structure and form as it exists is a function of the communication system that has been implemented in the organization. However, the job does not end here as measurements of communication pattern are also equally important. The various advantages that come with this pain-staking effort is the increase in effectiveness and completion of communication experienced. People get more apt at and habitual of 'receiving' and 'providing' the correct piece of information.
Also, one can evaluate the communication channels that have been put into place in the organization on grounds of their functionality and suitability to the structure of firm. This serves an important aim of 'increasing the degree of customization' as per the place where it has been implemented.
The process can be conducted by internal elements or external experts.
To attain all these aims, an analytical tool for taking ahead the procedure of measuring communication is needed. A balanced scorecard that has most/all of the related indicators on it is an appropriate way to tame the issue. Such an act of communication audit helps in better alignment of communication structure with the organization's strategies.
This is the actual scorecard with Communication Measurements Performance Indicators and performance indicators. The performance indicators include: communication measurements, communication systems, unified communications, communications mechanisms and outlets, communication practices, developing messages, selecting target audiences, identifying credible messengers, practice maturity, number of ad hoc activities, number of planned activities, number of institutionalized activities, number of optimized activities, strategy implementation, building valuable partnerships, identifying the vision, integrated communication, communication at leadership level, staff involvement, internal processes, resource allocation, monitoring and evaluation, scanning competition .