Advertising Balanced Scorecard Metrics Pack

Advertising Metrics pack is a set of 6 advertising metrics, which help to measure and improve performance of advertising and marketing unit of the company.

The Advertising Metrics pack includes 6 advertising related metrics, which are divided by the media type.

“Web Advertising” scorecard focuses on online advertising. “Press Advertising” focuses on paper advertising, e.g. advertising in newspaper and magazines. “TV Advertising” contains indicators that will help to measure the performance of TV ads.

“CD Advertising” helps to measure the performance of advertising that is distributed with such medias as CD and DVD. “Cinema Advertising” contains metrics that help to measure the efficiency of advertising in cinema and movies.

“Outdoor Advertising” scorecard suggests some common outdoor advertising metrics, which help to measure the efficiency of advertising on trains, buses, billboards etc.

The pack includes 6 Advertising metrics:

Price and ordering

Articles related to Advertising:

Copyright © 2000-2017 AKS-Labs. All rights reserved.