Retail Sales KPIs in Excel to Boost Sales Performance

Retail Sales KPI KPI - Balanced Scorecard metrics template example Sales Controller is a metric group that diagnoses the retail sales efficiency. It operates with numbers that objectively scrutinies the state of things in your retail business and detect any minor changes, both positive and negative, that may influence your business's prosperity.

For example, Sales by Department or Sales by Product Category values allow to compare product categories, to determine what products are more popular with customers and can bring more profit to the business.

Also the Cost of goods sold (COGS) approach includes costs associated with production and service. Sales Capacity metric keeps track of sales hours applied by the company to generate revenue, while Selling Hour Value determines the worth of each sales hour.

These are all important numbers that will enable you to analyze the status of your business precisely and promptly.

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Why do business professionals choose ready-to-use KPIs?

Read Why do business professionals choose ready-to-use KPIs? to find out the answers to these questions:

  • Can a business professional research KPIs on his own?
  • How do I avoid typical problems with KPIs?
  • Is ready-to-use KPI applicable in my niche?
  • Is KPIs' price affordable?
  • Can KPIs can be easily integrated in any business environment?
  • How can KPIs make the difference to the business?

How to align these KPIs with a strategy of our organization?

Ideally, you need to have a strategy (in a form of a strategy map) before you start thinking about the ways to measure its execution (KPIs). Don't have a strategy map yet? Use free Strategy Map Wizard to create a strategy map for your current business challenges. The wizard will:

The whole process takes on average 6 minutes. Give it a try right now - it's free.

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'Increasing sales volume' is the ultimate aim of retailers. Therefore, all the available resources are used up in achieving this objective.

However, a means to track the manner in which things have been going on in retail sales area should be structured.

In other words, a monitoring tool for counting the steps and moves taken is required in retail sales sector. This can be in the form of BSC (Balanced Scorecard) that has several useful and relevant metrics listed on it. This strategy came up in 1990s by Norton and Kaplan who realized the power held by 'non-financial' indicators. This paved the way for inclusion of 'non-financial' counterpart in the scorecard in addition to the financial fraction that was relied 'much more than needed'.

The note of caution here is to create an appropriate mix of both the categories of indicators and move ahead with the 'statistical job' of correcting the things and keeping situations under control.

Once this is successfully done, the user form retail sales field can be assured of moving on right and exact path as numbers give strong proof for adopting a particular route or making a given decision.

More useful information for Retail Sales

Retail Sales Evaluation Balanced Scoreboard Screenshots

The Balanced Scorecard (BSC) dashboard indicates performance within each perspective and the total performance of .

This is the actual scorecard with Retail Sales Indicators and performance indicators.

Metrics for Retail Sales

This is the actual scorecard with Retail Sales Indicators and performance indicators. The performance indicators include: retail sales.

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Free Example Template(s)

Use this example to create your own KPI scorecard using a cloud-based software.

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