Customer Profiling Balanced Scorecard Metrics Template
Customer Profiling revolves around understanding the reasons that underlie ‘formation’, ‘expansion’ and ‘dilution’ of customer base of the company. Stepping into these details will offer answers to the much troubling questions organizations have to deal with, such as ‘why do we have a low customer retention ratio?’, ‘what should we offer to customers to make them recommend our product to their relatives?’ etc.
One can obtain solutions to these by employing a ‘tracking tool’ like BSC (Balanced Scorecard). The perspectives that can be of help are- ‘Benefits and Performance Perspective’, ‘Process Perspective’, ‘Buying Behavior Perspective’ and ‘Integration and Best Practices Perspective’.
The indicators for Performance and benefits and Perspective can be ‘customer retention ratio’, ‘issues addressing index’, ‘customer base expansion’ and ‘cost: revenue ratio’.
The next area is process perspective. The parameters can be- ‘number of areas covered’, ‘number of techniques utilized’, ‘number of technological solutions used’ and ‘time taken to conduct the complete study’.
Integration and Best Practices perspective can be evaluated via the metrics like ‘staff fraction’, ‘database alignment’ and ‘best practices abiding ratio’.
Buying behavior perspective can be had with indicators like ‘proportion of customer base which showed an increase in frequency of buying’, ‘customization climbing’ and ‘increase in sales per customer basis’.
Customer Profiling KPI in Excel:
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Download trial version of
Customer Profiling Dashboard.
Customer Profiling Evaluation Balanced Scoreboard is distributed
as an Excel file. Before purchase you can download a
trial version of the scorecard.
Customer Profiling Evaluation Balanced Scoreboard Excel file
contains a dashboard (see screenshots below), help information
section, Balanced Scorecard details.
- Purchase full version of
Customer Profiling Dashboard. Immediately after your order will be processed you
will have a link to download Balanced Scorecard (BSC) Excel file and file
in
Balanced Scorecard Designer format.
- Use Customer Profiling scorecard online with BSC Designer Online system. This SaaS solutions provides world-wide access to scorecards with any web-browser.
- It is necessary to start the design of KPIs with analysis of business problems, use Free SWOT Method Guide to perform this analysis. Check Balanced Scorecard Toolkit for scorecard designing instructions,
download Key Risk Indicators (KRI) Toolkit for risk management.
More ideas on using Customer Profiling KPI: Seldom does a company produce such a product or provide such a service that works for ‘everybody’ on this planet. In other words, the offerings from organizations are prepared with a definite set of people in mind who will be using it. To carry out the job of segmentation effectively, one needs to make a clear ‘profile’ of the customer base that will be built. An honest and useful shopper profile can be developed by using characteristics like demographic, geographic and psychographic. For instance, to decide whether a particular magazine be used for advertising or not, the company can consult the magazine advertisers to know the age-group from which the readers of that magazine belong. In case the product is for readers falling into the age-group, one can go ahead with the decision. This is one of the ways one can get an idea about Customer profile analysis. Working on customer description is one of the most important tasks of marketing people and has to be performed to create a useful prospect list. By moving on the path of ‘buyer profiling’ with enough detailing, one can have the causes that make up for the ‘construction’, ‘spreading’ and ‘degrading’ of customer base. Further, indicators that mirror the changes in the area of customer mapping can be framed and followed to keep the organization on track.
More useful information for Phone Estimation:
Business Intelligence (BI) for Phone - measure performance with Customer Profiling Scorecard for Excel
We have designed Customer Profiling Balanced Scorecard (BSC) in MS
Excel, so now you can measure and control your performance using this popular
business tool. Download
trial
version right now.
Alignment with Balanced Scorecard and KPIs is a great way to control the performance of Phone.
In comparison to other business performance measure and control methods, alignment with KPI is much more easier to implement and use.
Use Customer Profiling scorecard to align business performance.
Why do I need these metrics?
MS Excel files that we distribute are a
spreadsheets packed with metrics information and the performance
calculation formulas.
It's a real-business information. We
invested in research that involved experts from Phone Estimation industry who elaborated and shared certain metrics.
It's valuable, real-life experience which will help to improve the performance of your business.
I'm sure you understand the importance of measuring and controlling business using correct metrics, so this small investment will return in a great increase in sales.
To get a basic idea about what metrics to use. We learned a lot of business metrics and packed scorecard with the most successful.
To have a sample excel file, which is easy to modify to fit your needs. All Excel formulas are available for copy and change.
To start with measuring business performance. It's important to start with correct metrics, then you will be able to fulfill scorecard.
Customer Profiling Evaluation Balanced Scoreboard Screenshots

Metrics for Phone Estimation. This is the actual scorecard with Customer Profiling Dashboard and performance indicators.
The performance indicators include: buying behavior perspective,customer base which showed rise in buying frequency,increase in recency of purchase,level of customization climbing,increase in sales per customer basis,integration and best practices perspective,staff fraction,database alignment index,best practices abiding ratio,interdepartmental cohesion,process perspective,number of areas covered,number of methods utilized,number of technologies utilized,time taken in the process,benefits and performance perspective,customer retention ratio,issues addressing index,customer base expansion,cost: revenue ratio.
These indicators can be converted from text into the visualized view with BSC
Designer
strategy map function. Right now you can download trial version of Customer Profiling Dashboard or purchase full version of this Balanced Scorecard.
Also, it is possible to import this scorecard into web-based balanced scorecard (BSC) software - BSC Designer Online, so it will be accessible to you and your employees with any web-browser. |
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Some Balanced Scorecard help information that explains how to interpret scorecard.
What scores and weights can be changed. |
Download or purchase Customer Profiling Evaluation Balanced ScoreboardRight now you can download a trial version
of Customer Profiling Evaluation Balanced Scoreboard or purchase a
full version online. Also, if you are interested you can subscribe to our
e-course that helps a lot with Balanced Scorecard design.
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